The U.S. auto industry relies heavily on international trade to keep vehicle costs competitive for American consumers. That reliance makes it particularly vulnerable when trade policies shift—raising both costs and consumer uncertainty. In response to recently enacted tariffs, many leading auto brands moved fast—highlighting their American manufacturing roots, longstanding U.S. investments, and in some cases,… Read More

For years, advertisers have struggled to identify a true connection point with how advertising and marketing dollars are spent with real-world business outcomes—like how a movie promo drove box office sales or a sales ad prompted in-store foot traffic. Building on last week’s news that iSpot developed and launched Outcomes at Scale to help the… Read More

Hims & Hers is making its Super Bowl 2025 debut with a sobering statement on the obesity epidemic in America while touting its weight loss medications at significantly lower prices than branded GLP-1’s. The ad has been released ahead of this year’s Big Game—and the brand has something to celebrate. With 47% of all viewers… Read More

Unilever’s Hellmann’s is rewinding back to 1989 for its fifth Super Bowl spot with a creative tribute to the iconic “When Harry Met Sally” dining scene at Katz Deli—featuring original stars Meg Ryan and Billy Crystal. While the brand’s 2024 “Mayo Cat” Big Game commercial also leaned into star power and humor, it didn’t quite… Read More

Molson Coors is making its third consecutive appearance in the Big Game, bringing a fresh spin to its “Choose Chill” mantra—while also stirring up pre-game excitement with a new celebrity (Timothy Simons) and the popular “Case of the Mondays” Coors Light stunt. However, the brand’s 2024 Super Bowl “Chill Train” sparked the strongest intent of… Read More

Reese’s, a Super Bowl Rookie last year, is returning to the Big Game for the second consecutive year. With a 30-second spot, the ad is expected to feature a runaway bride and a scooter-riding grandma in hot pursuit to find Reese’s Chocolate Lava Big Cup. The brand actually launched the new item a bit more… Read More

Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More

Booking.com is no stranger to the Super Bowl. With last year’s ad starring Tina Fey still running, the brand is returning to 2025’s Big Game for the fourth consecutive year. In fact, Booking.com’s 2024 Super Bowl ad generated the brand’s highest purchase intent over the past year. What made this creative so effective in driving… Read More

Emotional storytelling lies at the core of impactful advertising, and few approaches are as effective as heartfelt narratives. By showcasing acts of kindness, human connection, and moments of vulnerability, marketers forge meaningful relationships with audiences. In this part of iSpot’s year-end review, we celebrate the most heartfelt ads of 2024—those that moved viewers, inspired action,… Read More

Connected TV (CTV) is no longer the future—it’s here.  With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More

Nostalgia is a powerful force in video advertising, evoking cherished memories and stirring deep emotional connections. In a year when many viewers longed for simpler times, brands leaned into nostalgia to foster warmth, trust, and loyalty. This segment of iSpot’s year-end review highlights the top ads of 2024 that tapped into nostalgia, reminding viewers of… Read More