The media landscape is no longer linear—it’s a constant state of discovery. As audiences move across platforms, from short-form to long-form, traditional measurement approaches are falling short of reflecting real performance. We sat down with Suzanne Persechino, SVP of Revenue Research at A&E Global Media, to understand how A&E is helping advertisers navigate this complexity—and… Read More
The video ad industry has massive data sets, yet finding the “why” behind ad performance still takes an army of analysts and weeks of manual grunt work. Everyone wants the speed of AI, but you can’t build a million-dollar ad strategy on generic outputs or incomplete ad data. We built iSpot SAGE to fix that…. Read More
Going into Super Bowl LX, iSpot Creative Assessment tested over 60 teasers and 40 in-game spots, with the full game coming this evening/early Monday morning. Given the ads that have already been evaluated, however, here are the trends iSpot is identifying up front this year. For the most up-to-date look at released SBLX ads and… Read More
The Super Bowl can be full of surprises, both on and off the field. But some ad trends have withstood the test of time, even as the cost of Big Game airtime climbs each year. As a result, brands are increasingly following specific playbooks to maximize the impact—and minimize the risks—around these spots. What can… Read More
For years, streaming TV has promised accountability. But too often, measurement stopped short of action. Advertisers could measure reach, frequency, and even outcomes—but turning those signals into real-time action was another story. With a new expansion of our partnership, Roku and iSpot are aiming to close that gap by bringing outcome-based optimization directly into the… Read More
At iSpot, we continue to create market-moving products and solutions and strike partnerships that help drive innovation. That is why we’re thrilled to deepen our partnership with Roku to bring outcome-based ad optimizations to streaming, at scale. Roku becomes the first major streaming publisher with the intention to integrate iSpot’s trusted attribution directly into its… Read More
There are more ways than ever to generate both wide and targeted ad reach. As a result, marketers are now increasingly focused on outcomes—honing in not only where ads appeared and how many people saw it, but importantly, whether airings actually yield web visits that can create sales conversions. That goes double for business-to-business advertisers,… Read More
Continuing on our path to create TV ad measurement not just of the now, but for the future, we’re thrilled to announce a new partnership with Captify, a pioneer in Search Intelligence. This collaboration will give brands the option of leveraging Captify’s rich search signals for outcome measurement. Specifically, iSpot will now be able to… Read More
In today’s TV environment, ad impressions are just part of the total picture for advertisers. Reaching a larger audience is ideal for many brands, after all. But targeted spots can more directly speak to business outcomes, and help better validate advertising budgets. iSpot’s new Q3 Unified TV & Video Ad Snapshot uses data from September… Read More
Leaders are often easy to spot, but great ones are hard to find. At iSpot, we’ve made it our mission to identify and hire exceptional talent—most recently bringing aboard veteran Craig Ziegler as Chief Product Officer—as we build a team capable of transforming the industry. That is why we are so excited to announce a… Read More
Advertisers pay significant premiums to appear alongside the NFL. But those rates are primarily based on average-minute audience figures which smooth out the large audience swings that can occur over the course of any game. iSpot’s recent report, The Unified NFL TV & Video Ad Playbook, highlights just how important second-by-second ad measurement becomes for… Read More
The NFL delivers impressive audience reach, but that’s just part of the equation for the advertisers spending millions of dollars to place spots during games every season. To truly understand the power of NFL advertising, brands need to know whether audiences actually like the ads, and whether they’re driving purchase intent. iSpot’s latest report, The… Read More