With many brands expanding from linear TV advertising into streaming, they need robust analytics that help justify and optimize the investment. iSpot Unified Measurement does just that. By measuring TV and video ad performance across screens from a single platform, advertisers gain valuable insight into incremental reach and conversions achieved through streaming ads in addition to linear impressions. Moreover, advertisers can drill into the same metrics at the individual OTT publisher level and compare performance.
Mutual insurance brand, Amica, utilized iSpot Unified Measurement to optimize streaming TV ad investments in 2020, and in doing so found OTT to be a viable and valuable complement to traditional TV buys — driving 6x higher conversion rates than linear TV ads on their own.
“The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments,” said James Bussiere Senior Vice President of Marketing at Amica.
Now, more than ever, the right data and analytics partner is essential to maximizing ROI on TV. Interested in learning more about how Amica used iSpot Unified Measurement to drive results across linear and streaming TV ad buys?