We aspire to create and provide innovative measurement solutions that allow brands to validate delivery and prove efficacy across their portfolio, especially through outcomes-based measurement.
That is why we are thrilled to be named the official TV and video ad measurement provider for Hallmark Media, the leading destination for heartwarming, feel-good entertainment.
By leaning into iSpot’s leading Audience and Outcomes Measurement solutions, Hallmark Media and its customers will be able to link cross-platform ad exposures directly to real-world consumer actions such as website visits, box-office sales, and in-store purchases.
Now, Hallmark will be able to prove:
- Incremental reach of their audiences beyond linear TV, providing clear ROI opportunities that brands and agencies can capitalize on.
- Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments.
- Closed-loop attribution that connects ad exposure to real-world outcomes.
This collaboration highlights our commitment to providing transparent, cross-platform measurement that validates media delivery, links ad exposures to real-world impact and helps brands understand the value of their investments.
Read more in the official press release below.
Hallmark Media and iSpot Announce Strategic Partnership to Measure Digital Inventory
Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Hallmark Media’s Digital Impressions
Burbank, CA & Bellevue, WA – October 1, 2026 – Hallmark Media, the leading destination for heartwarming, feel-good entertainment, and cross-platform measurement and outcomes company, iSpot, today announced a new strategic partnership aimed at validating and proving value across Hallmark’s non-linear TV environments by way of independent, third-party measurement.
The partnership – coming on the heels of iSpot’s re-certification by the US Joint Industry Committee (JIC) – enables Hallmark Media to deliver outcomes-based campaign measurement at scale for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits, box-office sales or in-store purchases.
“iSpot’s Outcomes and Cross-Platform Measurement solutions have helped move the industry forward in a big way and we are thrilled Hallmark Media has tapped us to help them showcase to advertisers the true and total value of their audiences, who are highly-dedicated, repeat viewers of their unique programming,” said Stuart Schwartzapfel, EVP Media Partnerships, iSpot.
Specifically, by using iSpot’s Unified Measurement and Outcomes at Scale solution, Hallmark Media will be able to prove:
- Incremental reach beyond linear TV, capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis.
- Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments in a unified view.
- Closed-loop attribution that connects ad exposure to outcomes such as web visits, app installs, foot traffic, and purchases.
“Hallmark has cultivated one of entertainment’s most unrivaled fandoms, with viewers known for their dedication, passion and deep engagement with our content,” said Casey Gould, senior vice president of ad sales and advanced advertising at Hallmark Media. “Having iSpot as a measurement provider will help us prove out this unique value to brands and advertisers in a real meaningful way.”
About Hallmark Media
Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment’s leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company’s subscription streaming service and membership program, Hallmark+ offers next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit www.corporate.hallmarkmedia.com.
About iSpot
iSpot is a cross-platform TV measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.