Advertising Week NYC
October 5, 2026 - October 8, 2026 • NYC
Join iSpot at Advertising Week NYC, where the industry’s biggest ideas, challenges, and opportunities come to life. Hear from leading voices, explore what’s next in advertising, and gain insights to help shape what comes next.
Explore iSpot’s sessions with other industry leaders throughout the week:
When: Monday, October 5th, 2026 @ 11:10 AM EST
Where: Stage TBD
From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy
For years, retail TV and video advertising relied heavily on a simple formula: prioritize storytelling and hope it drives foot traffic. Today, the conversation has fundamentally shifted. While entertainment captures eyeballs, true ROAS optimization requires an intentional, data-driven creative infrastructure that maps directly to real-world business outcomes.
Speakers:
- Tom Murray, CMO of Mattress Firm
- Julie Van Ullen, President & CRO of iSpot
Stay tuned for more session announcements.