We’re on a mission to create not just the measurement of the future, but solutions that allow brands and media sellers to measure and reach everyone, regardless of their demography.
That is why we are thrilled to be named the official measurement provider for Fuse Media—a leading Latino-owned media company that boasts Billboard Español TV Complex TV and El Rey as part of their portfolio.
By leaning into iSpot’s Unified Measurement and Outcomes at Scale solutions, Fuse Media and its’ customers will be able to validate the reach and impact of their campaigns across our diverse networks, including Billboard Español TV and Complex TV.
Now, Fuse will be able to:
- Deduplicate cross-platform audience performance views.
- Prove incremental reach beyond traditional linear TV.
- Leverage closed-loop attribution that connects ads to real-world consumer actions.
This collaboration underscores our commitment to providing transparent, third-party validated results that prove the value of multicultural audience engagement.
Fuse Media Taps iSpot As Official Measurement Provider for Fast and CTV Inventory
Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Fuse Media’s Culture Collective Content
LOS ANGELES, CA & BELLEVUE, WA – May 21, 2026 – Fuse Media, a leading Latino-owned media company, today announced a new strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments. This collaboration additionally enables Fuse to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits or in-store purchases.
With 84 million monthly unique viewers across CTV, linear and FAST Fuse Media reaches growth audiences at scale and with precision. By leveraging iSpot’s ad-centric measurement capabilities, Fuse Media will be able to immediately provide advertisers with industry-leading reach, frequency and incrementality against key growth audiences, alongside outcome-driven performance tied to channels like Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV. In doing so, Fuse Media is investing in the power of third party measurement validation as it pertains to illustrating CTV and FAST campaign performance and value.
“We’re excited to partner with iSpot in order to help Fuse Media drive clear value around CTV and FAST for our advertisers,” said Yasmin Mitchell, Head of Business Intelligence & Insights, Fuse Media. “Our channels reach over 85% of multicultural homes in the U.S., so helping brands not only reach these audiences—who are often tech-savvy, early adopters—but convert ad messages into consumer action is a critical opportunity for customers.”
Specifically, by using iSpot’s Unified Measurement and Outcomes at Scale solutions, Fuse Media will now able to prove:
- Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments in a unified view.
- Incremental reach beyond linear TV, capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis.
- Closed-loop attribution that connects ad exposure to outcomes such as web visits, app installs, foot traffic, and purchases.
- In-flight optimization at scale using real-time conversion and audience signals.
“It’s no secret that modern buyers and sellers are navigating the most complex and splintered video landscape in media history,” said Stuart Schwartzapfel, EVP of media partnerships, iSpot. “Kudos to Fuse Media for investing in transparent and trusted third party measurement in order to prove the unique reach and impact of their CTV & FAST programming. Now, Fuse Media will be able to showcase how effectively and uniquely their inventory reaches & converts coveted multi-cultural audiences.”