Q1 2026 Auto Video Ad Snapshot
Unified across creatives, audiences, and outcomes: showing what drove auto video ad performance in Q1.
As linear ad reach dipped for auto brands year-over-year in Q1 2026, creative and placement decisions were under more pressure to perform across platforms.
That pressure showed up in how brands approached both storytelling and distribution—leaning into emotion-first creative while using streaming environments to extend and refine audience reach beyond traditional scale. At the same time, conversion performance concentrated more heavily among select streaming platforms.
Our latest snapshot breaks it all down, including the creatives driving the strongest Likeability, top brands by streaming impression SOV, and the publishers delivering the highest web conversions. It’s a focused look at how auto advertisers are aligning creatives, media, and outcomes to drive performance.
Q1 Auto Insights Include:
- Creative: 64% of new auto ads leaned cinematic, signaling an emphasis on premium, story-driven creative.
- Audience: Jeep led streaming impression SOV while coming in 10th on linear—the largest gap in the top 10 ranking.
- Outcome: Tubi (2.58%) and Paramount EyeQ (1.17%) led 30-day web conversions.