The media landscape is no longer linear—it’s a constant state of discovery. As audiences move across platforms, from short-form to long-form, traditional measurement approaches are falling short of reflecting real performance.
We sat down with Suzanne Persechino, SVP of Revenue Research at A&E Global Media, to understand how A&E is helping advertisers navigate this complexity—and prove the real-world impact of every ad dollar.
Beyond the One-Size-Fits-All Model
Today’s marketplace demands more than standardized reporting. A&E has shifted toward outcome-based guarantees, putting their money where their mouth is to ensure advertiser success.
Rather than sticking to a pre-determined set of KPIs, Suzanne’s team remains agnostic, focusing entirely on what drives a client’s specific business—whether that’s physical foot traffic, web conversions, or movie ticket sales.
The goal isn’t more metrics. It’s the right metrics.
While views are a necessary starting point, the real goal is moving past basic impressions to build a measurement framework that aligns with a brand’s unique business objectives. This flexibility allows A&E to transcend a “one-size-fits-all” mentality. One that evolves with the campaign—not something locked into a static report.
Outcome Agility in Action
In an environment that Persechino describes as “not for the faint of heart,” A&E relies on iSpot to provide the cross-screen precision necessary to prove the value of video campaigns. This partnership enables a level of agility that was previously impossible.
For instance, when a partner was focused solely on foot traffic, A&E’s data revealed that a younger cohort preferred buying the product online. Rather than choosing one metric, they used iSpot’s framework to measure and deliver on both outcomes simultaneously. “That’s what makes me really excited about outcomes,” Persechino notes.
A Symphony of Data
Managing research for a global media entity requires a “symphony” of internal talent and external partnerships. With iSpot, A&E finds a balance between bespoke, deep-dive analyses and the scaled solutions necessary to handle the sheer volume of multi-platform data.
Ultimately, the partnership is rooted in a shared willingness to embrace the complexity of the ecosystem. By working with a measurement partner that is ready to “roll up their sleeves,” A&E is able to clearly demonstrate the efficacy of every dollar invested across their platforms.
As the media industry continues to evolve, the ability to prove performance through outcome-based measurement remains the gold standard. With the right data partners, the “puzzle” of multi-platform attribution isn’t just solvable—it’s a competitive advantage for advertisers. Hear more from Suzanne Persechino in the full interview below.