THE ROI RECKONING

Join us at ANA’s ROI Reckoning, hosted by Viant at their Irvine, CA headquarters. This one-day, members-only conference will address key challenges in marketing measurement due to evolving privacy regulations, AI innovations, and shifting metrics. Join us for a day of expert-led discussions, interactive Q&A sessions, and valuable peer networking opportunities.

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1:30 – 2:00PM PST | Proving Video Ad Impact with Data Science: Real Brand Case Studies

What if you could see exactly which ad creatives, audiences, and platforms drive real outcomes—not just impressions?

Join Tim Model, Client Data Science Manager at iSpot, for an inside look at the measurement strategies leading advertisers use to turn cross-platform insights into stronger business results. Through a series of powerful case studies, Tim will break down how advertisers prove and scale ad impact across the funnel. Discover the measurement best practices that helped:

• Drive a 4x increase in dealership visits with the right Linear + OTT mix.
• Boost conversions by 48.1% with a high-frequency, short-burst campaign strategy.
• Double foot traffic visit lift using shorter 15-second spots across platforms.
• Tap into Medium Buyers to unlock 2.4x more incremental transactions.
• Track one creative’s funnel-wide impact to 837 new vehicle sales.

You’ll walk away with a proven framework for optimizing channel mix, creative performance, and targeting to deliver sustained ROI growth.