At Balance of Nature, media isn’t just about impressions, it’s about impact across platforms. With a mission centered on changing lives through healthy living, Balance of Nature roots its advertising in the real stories of real customers. But turning powerful testimonials into growth-driving campaigns requires more than great creative, it requires measurement across the full ad lifecycle–creative, audience and outcomes. That’s where iSpot comes in.
Measuring What Matters
Kyler Blackmore, Media Director at Balance of Nature, knows that a good story is only as strong as the results it delivers. Using iSpot Creative Assessment and Audience Measurement, his team can assess both the emotional response to their ads and how likely viewers are to convert. That dual lens—brand perception and business outcomes—validates Balance of Nature’s creative performance and improves it’s ad impact.
But iSpot’s impact doesn’t stop at the ad level. With rapid expansion of their media portfolio underway, Balance of Nature relies on iSpot to track how different publishers and dayparts influence key outcomes like web visits and orders. The result: data-backed confidence in where and how to scale spend.
Unified Measurement for a Smarter Investment
As fragmentation in the media continues to challenge marketers, Blackmore appreciates the clarity iSpot brings to decision-making. “It’s like—this platform says it’s performing really well, but we want to grade the homework,” he explains. iSpot provides that grading system, unifying measurement across partners and platforms in a single, transparent dashboard.
Transparency plays a key role in how Balance of Nature approaches media relationships. “We’re not trying to catch anyone off guard. We want to be partners,” Blackmore says. But real partnership requires visibility. Without consistent measurement, it’s difficult to know what’s working and even harder to justify continued investment. “If we can’t measure it, it’s hard for us to justify the spend,” he adds. That’s why measurability on iSpot is often a deciding factor when choosing media partners.
Ultimately, the partnership is about more than KPIs. It’s about making every dollar work harder and helping a mission-driven brand like Balance of Nature continue to grow through smarter, more meaningful media.