CPG SOLUTIONS
Drive CPG Growth With Measurement for Creatives, Audiences, and Outcomes
Clearly see what propels awareness, boosts sales, and outperforms competitors–across linear, streaming and social–all in one place.
Struggling to Connect TV and Video Ads to Actual Sales?
CPG brands that rely on reach and frequency alone miss out on revenue-driving opportunities. A clear picture of how media investments connect to outcomes opens the door for more efficient reach, better balanced frequency, and greater returns.
Reach Real Shoppers, Not Just Screens
Reach and measure the audiences that matter most to your brand. Built from transaction-level signals like point-of-sale and loyalty card data—capturing 6,000+ products, 400+ categories, and 1,700+ brands—you can track reach, frequency, and outcomes with precision.
See Who You’re Reaching
Understand which shopper profiles saw your ads, and how often.
Tie Ads to Action
Link ad exposures to purchases to refine reach and frequency based on actual buyer behaviors.
Power Smarter Decisions With Ad-First Outcome Measurement
Connect every video ad to real-world sales with second-by-second exposure data from iSpot and CPG purchase data from industry leaders Circana and NCS—so you can fine-tune campaigns, grow share of voice, and identify new planning opportunities.
Drive CPG Sales Growth With Data-Driven Insights
Attribute product purchases to households exposed to your TV & video campaign.
Cross-Channel Optimization
Which channels and/or creatives drive more sales?
Competitive Conquesting
Where are my competitors reaching my customers?
Brand Loyalty
Do my ads drive lift among brand loyalists?
Flighting
How long does it take for consumers to take action after an ad?
Know the Impact of Creatives on Sales, Intent, and Loyalty
Great creative builds your brand—measurement proves it’s working. With iSpot Creative Assessment, you can understand how elements like emotion, messaging, and branding influence shopper behavior and purchases. Back your brand with insights that spotlight what’s driving success, so you can double down on what’s working (and refine what’s not).
Decode What Drives Results
Uncover the emotional and creative elements that influence recall and intent.
Outsell the Competition with Benchmarks
Compare creative performance to top CPG campaigns and category benchmarks.
Know Before You Launch
Test ads pre-launch to predict performance and fine-tune messaging before going live.
Rise Above the Noise with Always-On CPG Ad Intelligence
Know where your brand stands—and how to get ahead. Access media plans, creative performance data, and every second of TV ad activity from thousands of CPG brands, so you can plan with confidence and precision.
Learn more about Competitive Intelligence
Outsmart the Competition
Analyze your competitors’ investments, ad placements, share of voice and more.
Outperform Your Category
Evaluate ad performance vs. CPG competitors and industry benchmarks.
Outmeasure the Market
Track KPIs for your entire segment, including impressions, attention, spend, and outcomes*.
Want to See How iSpot Can Help Connect Your Ads to Sales?
Contact an iSpot expert today to learn more about the benefits of our advanced measurement solutions for CPG brands, across creative assessment, audience measurement and outcome attribution.
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