Attribution at Scale: How Media Companies are Transforming ROI for Brands

Massive-scale attribution analysis sounds futuristic, but top media companies and publishers are using advanced cross-screen audience measurement to deliver on it today.

Join Travis Scoles, EVP of Advanced Advertising at Paramount, Noelle Huynh, SVP of Measurement and Research at Warner Bros. Discovery, Kym Frank, SVP of Ad Sales Research & Data, FOX, PJ Gasparini, SVP of Insights and Measurement at NBCU and Stu Schwartzapfel, SVP of Media Partnerships at iSpot, as they discuss we how to apply TV and video analytics to link ad viewership to business outcomes, providing a full ROI picture across linear, streaming, and out-of-home.

Learn how top sell-side media players are using advanced techniques to tackle fragmentation and achieve total audience measurement with greater outcome fidelity.