A New Era of Audience Measurement Innovation

As traditional measurement methods struggle to keep pace with shifting consumer behaviors, ad-first solutions are redefining how advertisers assess performance across linear and streaming platforms.

Join an expert panel featuring Steve Hartmann, Head of Integrated Marketing at Experian, Dave Coleman, President at Ocean Media, Ben Beaty, Senior Manager of Marketing Analytics at LEGO and Mark Myers, Chief Commercial Officer at iSpot as they break down modern TV measurement and reveal their approaches to managing cross-screen reach and frequency, identity, competitive intelligence and much more.