From Benchmarks to Big Results—Super Bowl Creative, Audience, and Outcomes in Sync

The Super Bowl is the ultimate stage for brands—but what makes a winning ad when the stakes (and the spend) are sky-high?

Watch iSpot CEO & Founder Sean Muller, Sr. Director of Client Data Science Insights Craig Wood, and SVP & CMO of Stellantis Raj Register, as they break down the standout moments, creative winners, and cross-platform audience trends from the Big Game.

In this on-demand replay, you’ll discover:

🏈 The top cross-platform ad and audience moments, backed by second-by-second verification and out-of-home viewership insights.

💡 What fueled the most likable Super Bowl ads, using 15 years of iSpot creative testing and performance benchmarks.

📊 The trends redefining ad success—from breakthrough brand awareness to measurable in-market impact.

Watch now to see what made the best Super Bowl ads truly win hearts, minds, and ROI.