2022 Winter Olympics TV Ad Report

Our 2022 Winter Olympics TV Ad Report features all the must-know insights from the first-ever cross-platform measurement of the Olympic Games. Get a breakdown of program and ad performance across linear and streaming, including audience reach, top moments and attention rates. Uncover the industries, brands and ads that made the biggest splash during the 19-day event based on impressions, emotional resonance and Likeability.

Report highlights include:

• 27.4 million viewers streamed the 2022 Winter Olympics — 66% of which viewed exclusively on Peacock or other streaming platforms
• Throughout the Games, primetime Olympics coverage had 22% less ad load and delivered 262% more ad impressions per unit vs. the other 3 broadcast networks combined
• Automakers was the most-seen industry, accounting for nearly 2.7 billion P18+ TV ad impressions and representing 13.7% of total ad deliveries
• Some of the most common emotions evoked by Olympics minded ads include: Empower (66%) and Heartfelt (57%)