1. Resources
    2. Playbooks

5 Best Practices to Ensure Success with 15-Second Video Ads

Inside the Report

In the late 80s, 15-second ads made their TV debut as a budget-friendly alternative to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective.

What does it take to make a successful 15-second ad? After analyzing Ace Metrix creative assessment data for ten of the most effective 15-second ads from the past year, we identified the following five best practices:

  1. Avoid Complex Storylines
  2. Two Message Max
  3. Let the Product Take the Lead
  4. Show Brand or Product Throughout
  5. Incorporate Product Demos or Real-Life Scenarios