You can now connect the Impressions, Attention & Conversion Analytics we provide against your digital segments thanks to our recent partnership with LiveRamp
Our union with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, allows advertisers to connect the TV ad impression measurement and performance analytics iSpot provides with digital segments connected via LiveRamp’s IdentityLinkTM. Using the enhanced measurement and attribution enabled by our partnership, brands will be able to deliver more relevant advertising experiences to consumers across platforms.
“LiveRamp and iSpot.tv operate a large digital footprint which we’ve synchronized on a one-to-one basis, providing high scale and accurate mapping between digital users and TV viewers. Coupling our glass-level TV ad impression measurement with LiveRamp’s identity resolution services allows advertisers to unlock their data and optimize effectiveness against their digital target audiences on TV.” – iSpot CEO, Sean Muller
At iSpot, we operate a large-scale device graph that tracks web and app activity and which it has connected to our TV panel of 8M IP-enabled TV sets. Our predictive analytics makes it easy for brands to better allocate media buys based on what television programming their digital segments are watching and then verify their delivery and performance. Our always-on enterprise system for measuring consumer response to advertising is used by over 200 major advertisers to understand how creatives and media placements drive business outcomes as well as predict where additional conversions can be found.
“This is an important partnership to help our advertising partners understand how their 1st and 3rd party digital segments index and perform against television programming viewership,” said Joel Jewitt, Vice President of Strategic Operations at LiveRamp. “iSpot.tv has granular TV ad impression measurement at a scale typically only found in digital. This extends our IdentityLink capabilities into the TV world in a meaningful way.”
Our CEO, Sean Muller, will be speaking at RampUp 2018 – the premier industry event by Liveramp that brings together thought leaders across martech to exchange ideas on the state and evolution of data-driven marketing – in a session entitled How marketers can follow viewers as they go “over-the-top.” To read Sean’s latest thoughts on Measuring TV Advertising Effectiveness, visit rampedup.us.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Their services transform the technology platforms used by their clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company located in the technology hub of San Francisco, delivering privacy-safe solutions to market and honoring the best practices of leading associations, including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs, the Interactive Advertising Bureau, the Data & Marketing Association, and the Advertising Research Foundation.