What does it take for TV advertisers to outperform competitors? The ability to make audiences feel. In the first half of 2015, we’ve seen a plethora of emotion-based ads that have resonated in the minds of consumers. For some this marketing approach has given certain brands the chance to stand out and join the top… Read More
EDIT: Bud Light debuted its full length 2015 Super Bowl commercial during The Tonight Show Starring Jimmy Fallon on Thursday Jan 22. Be sure to check iSpot.tv for the very latest in analytics for Bud Light’s Super Bowl XLIX campaign. Last year, Budweiser and Bud Light dominated the Super Bowl advertising world. The Anheuser-Busch brands… Read More
The iSpot team has been busy tracking all the Super Bowl commercials and teasers that have been released in advance of game day with the goal of declaring a pre-game winner. And it’s… (envelope, please)… Budweiser, for “Puppy Bowl”! A bunch of spots — like Scarlett Johansson’s SodaStream star-turn — have been racking up millions… Read More