Tag: Black Friday

Television’s effect during the holidays isn’t just limited to offline purchases. Online sales have increased by “double digits” according to Reuters, and TV plays a huge role in influencing that digital behavior. Target, ranking third for impressions but number one for digital engagement, knows this better than anyone. By using commercials as a catalyst for… Read More

Uncover TV advertising’s role during the holiday shopping season and how retailers focus on targeted placements to hit major advertising goals. Download the full report: Inside the report: – How Advertising Spend Has Changed Year Over Year – How the Year’s Best Brands Drove Digital ROI – Why Walmart Is the Undisputed King of TV… Read More

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