The Casual Dining experience has evolved over the last two decades, and so has the category’s advertising strategy.
So far in 2019, Casual Dining has made impressive strides in its television advertising strategy. Through March 11th we’ve seen an estimated spend of more than $198M across 33 brands, who’ve collectively generated over 23B TV Ad Impressions. One brand strategically opted out of running ads during the big game — Super Bowl LIII.
In our latest edition of iSpot Insights, we follow the data to tell the story of some our most beloved restaurant brands — Applebee’s, Buffalo Wild Wings, Denny’s, Dickey’s BBQ, IHOP, Olive Garden, Red Lobster, etc. Just to name a few!