Connect Your TV Ad Impressions to Business Outcomes

Learn How iSpot Clients Connect TV Ad Impressions to Business Outcomes

Historically, television advertisers have been presented analytics riddled with poor data quality with limited granularity and precision and next to nothing for real-time campaign measurement…until iSpot. But don’t take it from us, our clients and media metrics research firm Sequent Partners agree. After investigating our platform and interviewing iSpot clients, Sequent Partners determined how, and to what extent, our conversion analytics and attention metrics are solving problems for marketers, and in their report outlines how our industry-leading clients use our multi-touch attribution platform to directly tie their TV ad impressions to their desired business outcomes, while also maximizing their advertising budgets through more efficient campaigns and increased ROI.

“iSpot is the most trusted vendor we have. They have moved mountains for us…We have gained between 5%-10% greater efficiency in television buys. We believe there is at least 10% or more to be squeezed out of the system.” – iSpot Client in the Tech Industry

“Certain genres and programs do well for us – and we’ve shifted out of primetime. iSpot has given us the platform to see what works best for our target audiences. Certain program environments are really supportive of our ads – they match the mindset of our audience and our message.” – iSpot Client in the Direct Marketing Industry

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Report Summary

The media world gets more complex every day. Making effective and efficient media decisions is a challenge for all advertisers. Sequent Partners’ study of iSpot’s clients suggest they enjoy a surprisingly simple and reassuring solution that clarifies a complex marketplace – by directly linking television exposures to online outcomes and KPIs, nearly in real-time.  A simple idea that requires sophisticated technology.

We found that marketers who have met the challenge of linking online and offline benefit from more strategically aligned targeting and more impactful media placements. This allows them to reduce excess frequency in favor of greater reach and more synergistic program environments – resulting in more conversions for the same media investment.

Keeping impactful creative on air is another significant challenge for advertisers. Numerous studies have shown that creative efficacy accounts for the majority of campaign effectiveness. Yet, the mysteries of creative development, the complexities of versioning and breakneck time requirements make it hard for a marketer to keep their eye on the ball.

The simplicity of the iSpot solution brings this blurry world into focus – allowing marketers to know which spots work and which spots don’t shortly after they are first aired.  And older spots that continue to work can be distinguished from those which have worn out through continuous tracking over time. iSpot’s Attention and engagement metrics help decode the situation. Net – we found advertisers who are on their way to ensuring they have hard-working creative on air at all times.

That’s the quickest route to improved advertising ROI.