2019 Mid-Year Advertising Report: Attention Index by Spots

The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we have the ability to show advertisers how creatives rank against their industry average. Interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV, and the higher the score, the better. 

Note: The data below does not include network promos, and all of the commercials listed have generated at least 2.58B TV Ad Impressions from Jan. 1 through Jun. 30.  

Here are some Industry Winners

Ozempic TV Spot, ‘Arcade’

  • 2.6B TV Ad Impressions
  • 149 Attention Index (49% fewer interruptions) 

Domino’s App TV Spot, ‘Points for Pies’

  • 3.6B TV Ad Impressions
  • 134 Attention Index (34% fewer interruptions)

KitKat TV Spot, ‘Reverse’ Song by Missy Elliott

  • 3.3B TV Ad Impressions
  • 132 Attention Index (32% fewer interruptions)

State Farm TV Spot, ‘Beige Betty’

  • 2.7B TV Ad Impressions
  • 114 Attention Index (14% fewer interruptions)

Aleve TV Spot, ‘Still Thinking’

  • 3B TV Ad Impressions
  • 112 Attention Index (12% fewer interruptions)


State Farm TV Spot, ‘Helium’

  • 2.9B TV Ad Impressions
  • 111 Attention Index (11% fewer interruptions) 

XELJANZ TV Spot, ‘A Different Direction’

  • 2.7B TV Ad Impressions
  • 108 Attention Index (8% fewer interruptions)

2019 Lincoln Nautilus TV Spot, ‘Ultimate Control’ Featuring Matthew McConaughey 

  • 2.9B TV Ad Impressions
  • 104 Attention Index (4% fewer interruptions)

DreamWorks Animation’s ‘How to Train Your Dragon: The Hidden World’

  • 2.6B TV Ad Impressions
  • 104 Attention Index (4% fewer interruptions)

Allstate Drivewise TV Spot, ‘4-Way Observation’ Featuring Dennis Haysbert

  • 2.9B TV Ad Impressions
  • 103 Attention Index (3% fewer interruptions) 
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