2016 Upfronts: ESPN

Commercial airings: 141,560
Brands: 1,272
Spots: 4,567
Shows aired: 99
Ad time per hr. during PT*: 9 min 13 sec

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for ESPN is 84.3%. 98.8% of views are live or same day.**

Top Industries

Military
Energy & Sports Drinks
Soda
Investment Services
Banks & Credit Cards
93.79%
93.09%
91.11%
90.11%
89.68%

Top Brands

Dell
American Express
5 Hour Energy
TD Ameritrade
Gilead
98.19%
97.90%
97.55%
97.07%
96.57%

Top Shows

College Football Pregame
College Football Countdown
PBA Bowling
Championship Drive
Women’s College Basketball
89.67%
88.35%
88.32%
87.23%
86.94%

Highest Estimated Spend

Top Industries

Auto Makers
Fast Food
Insurance Companies
Wireless
Movies
16.00%
6.95%
6.39%
5.07%
5.04%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Auto Makers
Wireless
Insurance Companies
Fast Food
Soda
13.98%
13.31%
10.39%
9.28%
7.29%

Top Brands

AT&T
Honda
Capital One
State Farm
GEICO
11.65%
4.21%
3.89%
3.75%
3.62%

Top Shows

SportsCenter
College Football
NFL Football
NBA Basketball
College Basketball
23.57%
12.86%
11.35%
11.11%
7.29%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.

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