The Cost of Fragmented TV & Streaming Ad Measurement
Inside the Report
TV advertising is a major investment and valuable part of the marketing mix, yet a top challenge is lacking standard measurement across linear and OTT. This guide unpacks the current challenges marketers face when investing in streaming and explains how they can be resolved with unified, cross-platform TV ad measurement.
- The costly consequences of fragmented TV ad measurement
- Examples of how unified measurement solves cross-platform TV ad challenges
- Key requirements to look for when evaluating a future-proof measurement solution