Fox Corporation Integrates’s Business Outcome and Validation Measurement

As the TV market moves to greater transparency it’s also turning into a performance based ad platform that works for buyers and sellers. 

We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from Employing iSpot’s conversion methodology, Fox will have the ability to capture all sales funnel activity resulting from TV ad exposures across its networks and the broader TV landscape. 

For more details — Fox Partners With To Improve Advertising Performance