Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don’t know what you don’t know. That’s why we’ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and drive ROI.
About the Author
Kassidy Keller is Director of Corporate Marketing at iSpot.tv. She covers industry events, marketplace trends and all things Martech/Adtech. For questions and inquiries, please contact firstname.lastname@example.org.