Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
NBCU Accelerates Path to Alternative Currencies with iSpot. Read More>

2016 Upfronts: MTV

Commercial airings: 208,577
Brands: 771
Spots: 2,799
Shows aired: 166
Ad time per hr. during PT*: 19 min. 22 sec.
Show promos per hr. during PT*: 2 min. 4 sec.

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for MTV is 86.08%. 96% of views are live or same day.**

Top Industries

Televisions
Energy & Sports Drinks
Consumer Software & Apps
Military
Speakers & Headphones
96.54%
96.17%
95.03%
94.34%
94.27%

Top Brands

Ritani
PUMA
U.S. Army
Schick
Amazon Fire TV
98.30%
97.89%
97.28%
97.18%
96.95%

Top Shows

The Middle of the Night Show
Girl Code Live
Basketball Wives LA
Follow the Rules
Broke A$$ Game Show
89.44%
88.94%
88.66%
87.83%
87.73%

Highest Estimated Spend

Top Industries

Movies
Candy & Gum
Fast Food Restaurants
Wireless Companies
Breakfast & Cereal
9.41%
7.80%
6.77%
5.83%
4.05%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Soda
Snack Foods
Wireless Providers
Fast Food Restaurants
Insurance Companies
14.77%
12.36%
10.53%
8.51%
7.17%

Top Brands

Doritos
Pepsi
AT&T
GEICO
Coca-Cola
11.22%
8.03%
7.71%
3.41%
3.08%

Top Shows

Ridiculousness
Catfish: The TV Show
Teen Mom
Teen Mom 2
New Girl
43.59%
12.09%
5.13%
3.58%
2.06%

 

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.