Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2018 Kia Rio TV Commercial, 'The Small Car That Can Do Big Things'

Kia is showcasing its new 2018 Kia Rio by making the small car into a musical instrument. In a scene directed by YouTube personality Julian Smith, people create a chorus of sound using the car itself. A camera and sound crew circle while hands turn knobs, drum on doors and slam the hood, showing how something small can make a big impression.

Advertiser
Advertiser Profiles
Music
The song was created for this commercial
Mood
Active
Actors - Add
Madi Vogt ... Woman in pink dress, Mikayla Gluskin ... Woman wearing black sleeveless top with glasses, Nick Ineck ... Man in green sleeveless hoodie, Patrick Jarrett Jr. ... Driver in striped shirt, Rick Mancia ... Man in passenger seat wearing gray shirt, Tia P. ... Woman on top of car wearing colorful top, Zack Cosby ... Man wearing blue shirt and cowboy boots
Production
Julian Smith ... Public Figure
Agency
Initiative (Agency), David&Goliath (Creative Agency)

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