Academy Sports + Outdoors TV Spot, 'Lures'

Academy Sports + Outdoors puts a call out to fishermen, fisherwomen and all other "worshipers of the curly tail," introducing them to its collection of lures including flea flickers, goober rats, trick worms, mojo shrimps and bass assassins. "Even if you don't know your bubba clucker from your little stinker," the store says, "it's time to go fishing."