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Buick TV Spot, 'See Her Greatness: Golden Goal' [T1]

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Buick recounts one of the most clutch NCAA goals in history by record-breaking athlete Elizabeth Giguere. The astounded announcers exclaim in disbelief and elation as they witness Giguere's epic goal in sudden death overtime. As excitement swells, the automaker reminds us, "you probably didn't see it." While over 40% of athletes are female, women receive less than 10% of sports media coverage. Buick declares that it strives to raise that undeserving percentage, urging sports fans to "see her greatness."

Published
September 21, 2022
Advertiser
Buick
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“See Her Greatness”
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Mood
Active
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Agency
Carat ... Media Agency, Engage M-1 ... Agency

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