Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide Pods TV Commercial, 'Small but Powerful' Featuring Darren Sproles

Darren Sproles, running back for the Philadelphia Eagles might sometimes be underestimated by people due to his size. Likewise, Tide Pods might be underestimated in their cleaning power due to their size. As comical examples of how much power Sproles packs in his body, he accidentally knocks the bricks from a door lintel and slams a football literally into the ground. A man has to dig it out! When he flings his clothes and Tide Pods into the washer, they make a loud sound and the washer moves backward from the force of Sproles shutting the door.

Advertiser
Advertiser Profiles
Products
Tagline
“Small but Powerful”
Songs - Add
Mood
Funny
Actors - Add
Darren Sproles ... Athlete, Derek Graf ... football player wearing white #77 jersey, Philadelphia Eagles
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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