Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Progressive Name Your Price Tool TV Commercial, 'Black and White'

An opening iris shot unveils a black-and-white '50s-style kitchen, and Progressive's Flo is beaming as she sits at the table. A narrator offers the audience the answer to a happy home in modern times: a housewife in control of her finances. Flo, taken aback by the narrator's antiquated gender politics, corrects him by saying the the Progressive Name Your Price Tool can be used by any human, man or woman, to take control of the budget. After the announcer continues to make sexist comments, Flo abruptly interrupts him and takes control of the commercial. The narrator is confused and asks Flo where her husband is.

Advertiser
Advertiser Profiles
Songs - Add
Phone
1-800-PROGRESSIVE
Mood
Funny
Actors - Add
Stephanie Courtney ... Flo, Marc Evan Jackson ... Announcer
Agency
Arnold (Agency)

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