Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Coca-Cola TV Commercial, 'Grand Theft Hero'

This Coca-Cola commercial provides a twist for the usual "Grand Theft Auto" players. As a car races down the street, it dodges other cars, runs red lights and almost mows down a group of bikers and pedestrians. As the main character stops a car, it seems that he is going to car jack him, but his real mission is to give to a bottle Coca-Cola to everyone. As he walks down the street with a change of heart, he extinguishes a trashcan fire, gives a bag of money back to the man outside the armored car, takes the leather jacket off his back and gives a homeless man in the middle of a pink convertible with ladies, returns a stolen purse to an old lady and leads the city down the street with two human pyramids. Give a little Coca-Cola and it'll all come back to you.

Advertiser
Advertiser Profiles
Products
Tagline
“Open Happiness”
Songs - Add
Video Game
Actors - Add
None have been identified for this spot
Agency
Wieden + Kennedy (Agency), 360i LLC (Digital Agency)

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