Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Progressive TV Commercial, 'Box's B-Side'

The Progressive Box (voiced by Saturday Night Live alumnus Chris Parnell) boasts about his life as a "spokesbox" as he thoughtlessly signs copies of his book "How Savings Saved Me." Because of his success, he decides to undertake several other endeavors such as a one-man show, a recording deal and appearances on a talk show called "Gabbin' With Gretchen." When the host asks him what he says to the critics, the box flips open his book and cryptically replies, "Crities gonna neg."

Advertiser
Advertiser Profiles
Songs - Add
Phone
1-800-PROGRESSIVE
Mood
Funny
Actors - Add
Ilana Becker ... Gretchen, Rod Luzzi ... Studio Engineer, Chris Parnell ... Voice Over The Progressive Box), Jean St. James ... blonde woman at book-signing
Characters
Agency
Arnold (Agency)

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