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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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About Call of Duty: Advanced Warfare TV Commercial, 'Discover Your Power'

Dive into full blown action with the new Call of Duty: Advanced Warfare. Embrace a new era of combat while fighting for your life through an evolving future of war. With advanced technology and weaponry, there's no limit to what you can achieve. Get yourself Call of Duty: Advanced Warfare, available November 3, 2014.

iSpot Review — November 4, 2014

Activision doesn't do much new creatively in this spot for Call of Duty: Advanced Warfare. The ad follows many of live action tropes found in launch commercials. But, in the case of this title, leaning on the tried and true is wise in that it presents a familiar place to highlight the many new fight features found in the "power" suit you wear in the new game.

Super strength? Check. Jet-pack leaping ability? Check. Magnetic container climbing gloves? Check.

Shot in first person, the video allows us to watch and hear the fighting partner and watch our own character cleverly fight their way out of jams. The fun and humor with which the actor/companion plays his role is infectious, and he engages an audience to follow him throughout the storyline.

The devoted fan of the franchise, particularly, can easily follow the narrative action, because it looks so much like that before it; but the familiar meets the fancy when the character's advance through the world using new battle techniques.

The spot probably doesn't mean much and is hard to follow for the uninitiated (given the pace of the action), but the strategy here is clearly a message for those already playing the franchise: there's new fun in familiar places.

Advertiser
Advertiser Profiles
Tagline
“Power Changes Everything”
Mood
Active
Production
Peter Berg ... Director
Animals
Agency
twofifteenmccann (Creative Agency), Carat (Media Agency)

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