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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
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Creatives
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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Joe's Crab Shack TV Commercial, 'USA My Story: Don'
Don Marshall, a commercial crab fisherman, shares his USA story about his love for crabbing and why people love Joe's Crab Shack.
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Agency
Southwest Media Group (Agency), McCann Erickson New York (Creative Agency)
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