Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Yoplait Light TV Commercial, 'Swapportunity: Book Club'

During a book club meeting, these ladies are interested to hear the details about a woman's date. Unfortunately, the man picking her up showed up in a van. Now her next choice is to eat heart-shaped cookies or Yoplait yogurt. She doesn't miss this swapportunity, which is the opportunity to swap a higher-calorie snack for a delicious 90-calorie Yoplait Light.

Advertiser
Advertiser Profiles
Tagline
“It Is So Good!”
Songs - Add
Mood
Funny
Actors - Add
Nadia Quinn ... Woman Eating Yoplait, Betsy Stover ... Woman in Blue by Fireplace, Jessica Ko ... Woman asking about date, Lisa Kudrow ... Voice Over), Maren Bush ... Woman in Gray sitting on the couch, Margo Seibert ... Woman who Went on Date
Characters
Agency
Saatchi & Saatchi (Agency)

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