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Future-Proof TV Ad Measurement

Struggling to prove and optimize TV ROAS? Fast, accurate and actionable measurement across linear and streaming investments is the key to TV advertising success. Say hello to the new standard for TV ad measurement.

Latest News

NBCU Accelerates Path to Alternative Currencies with iSpot

TV currency is transforming and iSpot is leading the charge. Learn why NBCU selected iSpot as their trusted alternate measurement partner in a multi-year landmark deal, starting with a massive pilot during Super Bowl LVI and the 2022 Winter Games.

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This Week’s Most Seen TV Ad

Domino's TV Spot, 'More Than Pizza'

2.7K Airings
$2.3M TV Ad Spend
489M Impressions
89 Attention Index
1.4% Interruption Rate
Today Last Airing Date
View All Top Ads

Creative Assessment

Avoid Missing the Mark with TV and Video Ad Creative

Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.

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Media Measurement

Eliminate Wasted TV and Streaming Ad Impressions

Immediately verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when your creatives ran — and even those of your competitors. Drill into specific networks and CTV publishers that are driving the most incremental reach to maximize your investments.

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TV attribution

Stop Flying Blind on TV Ad Performance and ROAS

Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.

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Get an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips

iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all TV ads leveraging a proprietary ad catalog, exclusive access to 51M smart TVs and set-top boxes and direct integrations with 300+ streaming platforms and DSPs. Get a leg up on the competition with insight into all TV ad creative in your category and competitive benchmarking.

46K Advertisers
1.7M Creatives
$453B Ad Spend
49T Impressions
24B Attributed Conversions
51M TVs & Set Top Boxes

Don't Just Take Our Word for It

MolsonCoors
Warner Brothers
Google
Stellantis
T Mobile
P&G
Amazon
Burger King
Fitbit
Dominos
Johnson & Johnson
Comcast
Verizon
Denny's
Impossible
Zillow
More Customers
The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.