The Trade Desk and iSpot Partnership

Bring transparency and measurement to your CTV buys on The Trade Desk Platform

iSpot is the leader in unified measurement across Linear and CTV, and The Trade Desk is the leading DSP for buying CTV ad inventories. iSpot and The Trade Desk have partnered to bring iSpot’s new CTV measurement directly into the interface of The Trade Desk.

How Does it Work?

Advertisers buying CTV from The Trade Desk can turn on and view iSpot reporting directly from The Trade Desk OR view similar reporting within iSpot if already an iSpot customer. These customers can purchase measurement for campaigns on a CPM basis, via TTD.

Enable CTV tracking for campaigns by checking the “iSpot Measurement” box on the TTD platform.

An iSpot pixel is applied by The Trade Desk to inventory they traffic.

Reporting is delivered within a maximum of two business days after campaign end.

Sample Reporting

What do you get?

  • Reach by Exposure Type (Linear and TTD CTV Aggregate, Linear Total, TTD CTV)
  • Exposure by publisher, whether linear, TTD CTV or both (overlap).

Why iSpot?

Breadth and depth of capabilities

America’s top TV advertisers are transacting on iSpot’s unified suite of measurement products, from the reach of verified TV household impressions across linear, CTV and VOD, to performance metrics including lift and conversion rates, ad completion rates and audience segment matching.

Measurement accuracy and scale

Real-time impression and attention measurement of TV ads leveraging iSpot’s ad catalog, airings data and 12M+ opted-in Smart TVs.

Beyond simple ACR data, iSpot monitors 125+ TV networks and combines that data with our proprietary ad catalog.

White glove service, experience and expertise

iSpot has delivered attribution and lift insights for more than 80,000+ TV ad campaigns since 2017, and has measured TV advertising at scale since 2013.