What does it take for TV advertisers to outperform competitors? The ability to make audiences feel. In the first half of 2015, we’ve seen a plethora of emotion-based ads that have resonated in the minds of consumers. For some this marketing approach has given certain brands the chance to stand out and join the top… Read More
While Supercell’s “Clash of Clans” easily tops iTunes’ most downloaded free mobile game apps, the game developer just as easily leads with the most digitally engaging ads on iSpot. After being on hiatus since Super Bowl XLIX, Supercell returned mid-March with a series of ads that instantly became a viral hit watched by millions of… Read More