The final in-game numbers are in! On Super Bowl Sunday 62 brands came to play, airing 97 unique Super Bowl commercials. By compiling the resulting data across every ad, we have a clear view into how Super Bowl advertising performed overall.
Archive
Tag: Super Bowl 50
And the winners are… Mountain Dew, Hyundai, T-Mobile, Hyundai and T-Mobile! Yep, you read that right. While Mountain Dew’s haunting “Puppymonkeybaby” took the number one spot for digital performance on game day, T-Mobile and Hyundai each landed two Super Bowl ads in the top five most engaging, making the top five a party of three.
UPDATE [Saturday, Feb. 6, 2016, 1:00 p.m. PT] — With one day to go before the big game, iSpot.tv’s VIP Super Bowl 50 Ad Center is in full horse-race mode. There have been more than 1.3 million social actions explicitly related to Super Bowl 50 ads and teasers and over 322 million views (as of… Read More
UPDATE [Saturday, Feb. 6, 2016, 8:00 a.m. PT] — When it comes to online views, Hyundai’s “The Chase” is outdoing all Super Bowl ads and teasers released before the game, according to iSpot.tv data. “The Chase,” which features a terrified human couple and a couple of grizzly bears in hot pursuit, has racked up 31.7… Read More
UPDATE [Friday, Feb. 5, 2016, 6:00 p.m. PT] — A cavalcade of costumed dachshunds has inspired consumers to share and re-post for Heinz Ketchup. Its “Wiener Stampede” commercial has racked up more than 440,000 social actions, the most of any pre-Super Bowl 50 ad or teaser, according to iSpot.tv data.
Bud Light’s Super Bowl 50 ad teaser featuring comedians Amy Schumer and Seth Rogen squeezing into Spanx and blue suits has had 80 million TV impressions as of Friday evening, topping all other pre-Super Bowl teasers and full-length ads. Budweiser has backed the campaign through pre-game ad placements with an estimated media value of $4.7… Read More