At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
As the highly anticipated release of Marvel’s “The Avengers: Age of Ultron” approaches, brands are reveling at the opportunity to attach themselves to the year’s biggest movie release so far. Eight advertisers have recently released co-branded national TV commercials, promoting themselves and the movie. Since its first TV airing in early January, the movie trailer’s… Read More
The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here’s a closer look at the numbers. NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social… Read More
Three major British stars dominate the U.S. TV ad space this week. The iSpot.tv team decided to dig in and see how their commercials are being received. Keira Knightley stars in the Coco Chanel spot “Chase.” The stylish commercial set to The Zombies’ “She’s Not There” has a 77% positive sentiment rating and a national… Read More