TV Ad Attribution Guide
Inside the Report
Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales.
Moreover, industry leaders know they need to break down silos and fill the gaping hole in the media mix that is TV, all while approaching TV ad measurement and attribution in an integrated, digital-like manner.
iSpot’s 3-pronged approach will advance your TV advertising program to the next level: