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Mastering Emotionally Charged Video Ads

Inside the Report

Striking the right emotional tone in video ads is critical for brand building. But the stakes are high and the consequences of getting it wrong can be disastrous. 

Don’t compromise your brand going for funny, empowering or heartfelt messaging. Download this guide to find out how you can land emotions in video ads. 

“Mastering Emotionally Charged Video Ads” features:

  • Benefits of funny, empowering and heartfelt messaging
  • Tips for successfully striking the right tone with consumers
  • Examples of the most emotionally effective video ads with voice-of-the-consumer responses
  • A bonus section on how to make consumers feel something towards your product

(1) WARC, How often is creative work also effective?

(2) Accenture, December 2018, From me to we: The rise of the purpose-led brand