Spanish-Language TV Advertising Report

The United States’ Hispanic population grew by nearly 26% from 2010 to 2022, according to Pew Research Center data. And as the country’s population becomes even more diverse, brands are making advertising adjustments – including putting greater emphasis on Hispanic consumers.

That greater emphasis has resulted in Spanish-language TV ad impressions climbing as well.  iSpot’s new report detailing Spanish-language TV advertising showcases which brands are increasingly focusing on spanish-language audiences, key industries, daypart adjustments, top programs, and most likable video creatives.

Many of TV’s largest advertisers have made significant investments in Spanish-language advertising, but not every brand has followed suit. This report can be a roadmap for advertisers just starting to navigate Spanish-language buys, as well as experienced brands trying to gauge where they stand among industry peers.

Discover all of that and more in iSpot’s Spanish-Language TV Advertising Report today.

Highlights include:

• Spanish-Language Ad Surge: Through the first three quarters of 2023, Spanish-language TV ad impressions rose more than 26% year-over-year; and Q3 alone rose by nearly 25% YoY.
• Dialing Up Daytime: On Univision, daytime TV ad impressions through Q3 increased by 21.5% YoY (vs. the same stretch in 2022), helping pace daytime impressions increases across TV as more brands put focus on that daypart.
• Beer Bubble: Major beer brands put significant emphasis on Spanish-language TV ad impressions — 29% of Modelo’s 2023 TV ad impressions were in Spanish, and that number was even higher (31.8%) for Michelob Ultra.