Q3 Retail TV Advertising Rundown

Department store and online retail TV ad impressions ballooned by over 51% between Q3 and Q4 of 2021, but were also able to emphasize a return to in-store shopping. This year, value may be the name of the game as audiences are putting savings on their holiday shopping list. In fact, 43% of TV ads that connected with consumers through cost-conscious messaging in Q3 were from retailers. 

Download this report to learn how the retail industry approached TV advertising in Q3. You’ll get insights behind notable retail TV ad trends, including the networks, brands and TV creatives that have fared best.

What’s Inside:

• Target, Amazon and Kohl’s claimed the top spots among the most-seen retail brand
• Univision’s retail TV ad impressions climb 39% YoY
• The Home Depot landed the most likeable spot