Beauty Brands: Skin & Foot Care TV Transparency Report

In the fiercely competitive world of consumer packaged goods (CPG), where driving brand awareness and fostering customer loyalty are essential, TV remains a powerful advertising medium to achieve both. For skin & foot care brands, it’s not just about airing ads; it requires staying ahead of the curve and connecting with consumers on a deeper level.

While est. national TV ad spend among skin & foot care brands has fluctuated since 2021, spanish-language ad impressions and spend has steadily gained momentum. These brands are also showing more interest in NFL games in 2024, with the entire 2024 NFL regular season still yet to be played.

Which brands are stealing the spotlight with the most ad impressions in the crowded category?  And which ad creatives are striking a chord with audiences? Dive into the data-driven pages of our latest report, Beauty Brands: Skin & Foot Care TV Transparency Report, to find out.

Key insights include:

• Top skin & foot care brands by share of voice.
• Top networks and programs where skin & foot care brands are buying TV ad reach.
• Impact of Spanish-language advertising on ad reach opportunities.
• Insights behind the most likeable ads, including emotional impact and brand recognition.