2023 March Madness TV Ad Report

The NCAA men’s and women’s basketball tournaments bring 134 games worth of madness. Especially during opening rounds, audiences are tuned into the action in a way few sporting events can match, which is a big boost for brands aiming to take full advantage of the super-sized reach.

A Cinderella-filled men’s tournament delivered 14.4% of (live airing) P2+ TV ad impressions from March 16-April 3; far and away the No. 1 programming during the time frame. But the biggest story may have been the huge year-over-year growth on the women’s side. The women’s tournament increased P2+ TV ad impressions by 85% compared to the previous year as audiences were locked in on a star-studded Final Four, in particular.

But that’s just scratching the surface of what was a thrilling March Madness for fans and advertisers alike. Download iSpot’s 2023 March Madness TV ad report to learn more about the biggest TV ad and viewership stories from this year’s tournaments.