NFL TV Advertising: Which Brands Scored During the Regular Season?

With an extra game added to the schedule, the 2021-22 NFL regular season was the longest in league history. The additional week didn’t just provide more action for fans to take in. It also meant another week of TV ads and additional opportunities for brands to connect with the NFL’s huge audience.

As always, iSpot measured every second of TV ads during the games, and our latest report shed light on some of the biggest narratives over the course of the season.

Here are some of the biggest takeaways:

  • Estimated national TV ad spend during NFL games rose 18% year-over-year, partially as a result of the additional week of football – but also the increasing value of live NFL games for brands.
  • Auto & general insurance brands were the most-seen industry during the regular season, making up 8.71% of all TV ad impressions during live NFL games.
  • While the list of NFL advertisers is full of returning brands, this year also saw plenty of newcomers; 11 of the top 100 brands by impressions didn’t advertise during NFL games last year, and another 13 increased year-over-year impressions by at least 100%.
  • Among the highest-scoring NFL TV ads according to Ace Metrix Creative Assessment, Chevrolet’s “Cat” achieved 22% higher than the norm during the season.

Want to learn more about which brands and industries scored big during the 2021-22 NFL regular season? Download our latest report today to dig into all of the latest TV ad insights from iSpot.