iSpot.tv Location Conversion Solution
iSpot works with disruptive brands to evolve their TV measurement and optimization strategy into one focused on business outcomes. Historically, iSpot has measured business outcomes in the form of web visits in addition to offline and on line purchases. iSpot is now able to add store visits as a business outcome based KPI.
How does location conversions work?
iSpot.tv has the highest fidelity, real-time TV data, and connects it with device-specific data to understand consumer visits to a brands’ locations. iSpot then provides location attribution with detailed Campaign, DMA, Networks, Shows, and Daypart reports.
Critical Questions Answered
If there’s a physical location in your funnel, connect it to your TV investment by understanding:
- How your TV Ad Impressions drive in-store visits
- How competitor’s TV Ad Impressions drive in-store visits to their locations in addition to cross-shopping behavior
- The impact your TV investment has on driving shopping behavior from online to offline including in-store visitation
Why iSpot?
Breadth and depth of capabilities
America's top TV advertisers are transacting on iSpot's unified suite of measurement products. The addition of full-scale store visits data gives buyers and sellers an additional and important funnel point in measuring return.
Measurement accuracy and scale
For the first time, a complete and real-time catalog of national TV advertising airings are deterministically mapped to corresponding physical locations on an ongoing basis.
White glove service, experience and expertise
iSpot has delivered attribution and lift insights for more than 80,000+ TV ad campaigns since 2017, and has measured TV advertising at scale since 2013.