Super Bowl 2017 Brand Highlight – Lexus

Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser ‘Man & Machine’ features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition to the 30-second spot, there is an extended 60-second version.

Lexus Super Bowl 2017 Extended TV Commercial, ‘Man and Machine’ Feat. Lil Buck

Set to Sia’s “Move Your Body,” the lithe, athletic form of professional dancer Lil’ Buck is cinematically compared to the 2017 Lexus LC in the brand’s extended Super Bowl LI spot.

Duration: 60s
Status: Online-Only
Advertiser: Lexus
Advertiser Profiles: Facebook, Twitter, YouTube
Product: Lexus LC
Tagline: “Experience Amazing”
Songs: Move Your Body – Sia
Mood: Active
Super Bowl Commercial: Super Bowl LI, 2017, 2nd Quarter
Events & Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium
Actor: Lil Buck, Minnie Driver
Production: Jonas Akerlund
Agency: Team One

 

iSpot.tv Review

Lexus is an official Super Bowl 2017 advertiser. They are set to air one 30-second commercial during the game titled “Man and Machine” featuring Lil Buck, narration by Minnie Driver and the song “Move Your Body” by Sia. This will be the third time Lexus will have a Super Bowl ad. In 2015, Lexus aired two commercials titled “Make Some Noise” and “Let’s Play: Precision Drifting,” the latter ended up ranking #46 on the iSpot.tv Super Bowl Ad Performance Report with .038% digital share of voice, 14,583 social actions and 235,468 earned views.

 

Lexus – Super Bowl 2017 Pre-game Performance

 

Performance Insights

Digital SOV: 0.62%

Social Actions: 3,067

Earned Views: 681,687

Sentiment: n/a

Gender: n/a

Primary Age: n/a

Tune Out Rate: n/a

Media Measurement

Online View: 1,722,960

Social Impressions: 1,546,543

TV Impressions: 283,250

Facebook Views: 160,018

Airings: Online Only

Est. TV Spend: $0